by Shannon O'Brien | Mar 17, 2014 | Agent Spotlight, Real Estate Discussion
Cathy Daniel, an agent in Brentwood, Calif., had a childhood dream of becoming Party Barbie. With both parents in the real estate industry, however, her destiny ran more to Real Estate Barbie, or so said her first broker. “I studied for my license in 1979 and got my...
by Shannon O'Brien | Mar 10, 2014 | Marketing
Welcome to the real estate industry, rookie! You are joining a group of people from diverse backgrounds yet they have one thing in common: They all want to make it in real estate. The first months in the business are the toughest. Where will you get clients? How will...
by Shannon O'Brien | Mar 5, 2014 | Marketing
There was a long period when the real estate industry stubbornly refused to change with the times. Agents and brokers had to be dragged – kicking and screaming – into the age of technology. They faced a steep learning curve and scaled it admirably. Today, agents are...
by Shannon O'Brien | Feb 25, 2014 | Marketing
“If you want a 100 percent open rate, send one email to your mother,” says Dela Quist, CEO of Alchemy Worx. If you just want to improve your real estate newsletter’s open rate, on the other hand, create better subject lines. Think about your favorite...
by Shannon O'Brien | Feb 17, 2014 | Agent Spotlight, Real Estate Discussion
It’s no secret that the state of Texas’ economy is the envy of most other states in the U.S. The real estate market, especially, is trending ahead of national figures. From January 2013 to January 2014, for instance, San Antonio median home prices increased 15...