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A Tale of Two Agents – The Importance of Lead Generation

by Andy Fulton | Jul 24, 2013 | Lead Generation & Nurturing

Here’s a hypothetical lead generation situation for you. At the beginning of 2013, two agents, Productive Penelope and Struggling Steve, set their annual income commission goal at $100,000. This is a lofty goal – more than twice the median gross income earned by...

Reverse Lead Calculator – Determine Your Lead Generation Needs

by Andy Fulton | Jun 5, 2013 | Lead Generation & Nurturing

A New Kind of Lead Calculator Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few Realtors® know exactly how many leads they need to generate in order to actually attain their...

Social + SEO #1: Content Formatting and Twitter Basics

by Andy Fulton | Apr 19, 2013 | Training & Education

Hello, everyone. My name is Andy Fulton, and I work as a community manager for Market Leader. Two of my primary duties are to manage the social media and search engine optimization (SEO) efforts for RealEstate.com, one of Market Leader’s consumer-oriented sites. I...
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