How to sell real estate: Make a lasting first impression

Eve Higgs, Director of Corporate Marketing

by on March 27, 2012

The importance of making a good first impression is a highly regarded principle in our society. Whether you’re making social connections at a party, interviewing for a new job, meeting colleagues at a networking event, or heading out on a first date with a potential romantic partner, first impressions set the tone for future encounters.

But if you want to know how to sell real estate effectively, be aware that first impressions are more than just important—they’re crucial to your success.

Did you know that 96% of Internet homebuyers expect a real estate agent to contact them within four hours of their online inquiry?*

Or, that the first real estate agent to respond to a lead increases conversion 238%?*

Whether you’re relatively new to the real estate industry or you’re a seasoned veteran, there’s always room to improve upon your first contact strategy and ultimately sell more real estate than your competitors.

Market Leader’s newest white paper, “Making a Lasting First Impression: Your First Contact Strategy” explores best practices for real estate professionals on not only what you say, but how you say it.

Learn how to sell real estate by making a great first impression. Download our FREE white paper today for tips including:

  • Prove your value from the very beginning. Before you contact a lead, have all relevant information in front of you. Prove your value and expertise from the very first conversation. Leave your lead with information he or she didn’t have before the call—market trends, school district information, a listing detail, or other valuable materials.
  • Consider that there may be multiple decision makers. In most real estate transactions, there are multiple people tasked with making a decision, whether it’s a couple, family members, parents helping their child buy a first home, or friends buying a vacation property together. Make sure you know who is involved so that you don’t overlook important parties.
  • Pick up the phone whenever possible. Unless you are with a client, don’t let a call go to your voice mail. Many consumers won’t leave you a message, and will move on to another agent if you don’t answer their call right away.

Industry-wide, 67% of leads go entirely unanswered. That means there is a huge opportunity for you to not only have the first shot at converting a lead, but to prove your value and develop the relationship from the very first moment.

Learn what it takes to set yourself apart from the competition and how to sell real estate with help from Market Leader. Download this FREE white paper today.

Learn how to sell real estate

Stay ahead of your real estate business by connecting with Market Leader!

*Survey conducted by California Association of Realtors, quoted in The Insider, Increase Your Lead Response Time


{ 12 comments… read them below or add one }

I have been browsing online more than three
hours lately, yet I by no means found any interesting article like yours.
It is lovely worth sufficient for me. Personally, if all website owners and bloggers made excellent content material as you did, the internet will likely be a
lot more helpful than ever before.

Hi Hannah, thank you for your comment. We are glad you found this informative. For updates on new content from us, please subscribe to our RSS feed.

I drop a leave a response when I especially enjoy a post on a site or if I have something to add to the discussion.
It is triggered by the fire communicated in the post I browsed.
And on this post How to sell real estate: Make a lasting first impression | Market Leader.
I was moved enough to leave a comment :-P I actually do have 2 questions for you
if you do not mind. Could it be just me or does it look as if like
some of these remarks appear as if they are left by
brain dead individuals? :-P And, if you are writing at additional online social sites, I would like to keep up with you.

Would you list all of all your public pages like your Facebook page, twitter feed, or linkedin profile?

Thanks for your comments. You’ll find all the social sites that we are part of in the right sidebar of our blog. Please join us on Facebook, Twitter and LinkedIn.

Hi there i am kavin, its my first time to commenting anyplace, when i read this article
i thought i could also create comment due to this brilliant article.

This design is steller! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

I really wanted to send a simple comment so as to express gratitude to you for some of the splendid suggestions you are giving out here. My incredibly long internet search has at the end of the day been paid with useful tips to share with my friends. I would assume that many of us readers actually are unequivocally lucky to exist in a really good website with so many awesome professionals with very beneficial guidelines. I feel quite blessed to have come across your entire webpages and look forward to some more fun minutes reading here. Thanks once more for all the details.

I simply want to mention I am just new to blogging and certainly enjoyed this page. Likely I’m likely to bookmark your site . You absolutely have fabulous article content. Regards for sharing with us your web site.

I comment each time I especially enjoy a post on a site
or if I have something to add to the conversation. It’s a result of the sincerness communicated in the post I read. And on this post How to sell real estate: Make a lasting first impression | Market Leader. I was excited enough to post a thought :-P I actually do have a few questions for you if you tend not to mind. Could it be only me or does it seem like some of these comments come across like written by brain dead folks? :-P And, if you are posting on additional sites, I’d like to keep up with you.
Could you list every one of your community pages like your twitter feed,
Facebook page or linkedin profile?

This is the third time I’ve been to your site. Thank you for providing more details.

What’s up, I log on to your blog on a regular basis. Your humoristic style is awesome, keep it up!

Thanks designed for sharing such a nice opinion, arricle
is pleasant, thats why i have read it entirely

Leave a Comment