As every real estate agent knows, it pays to advertise. Referrals and word-of-mouth may generate a transaction or two, but to create a full-fledged, income-producing business, it’s essential to market your services to consumers.

Many agents, however, are stuck in an advertising rut, using the same old advertising techniques — newspaper classifieds, home magazines and…
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BRAND power
What’s your favorite cola drink? If you’re like most people, you have strong feelings about the question and can answer immediately. When you’re standing in front of the refrigerator case at the local convenience store, you reach for that beverage without considering any other drink. When you’re thirsty, no other drink
will…
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