[EPISODE #8] Lead Generation: An Overview of Paid Lead Types and Services

Sheldon Rapoza, Market Leader sales managerIn this episode of Real Estate Stream, sales manager Sheldon Rapoza discusses paid lead generation, specifically:

  • Finding a lead source that works for you.
  • The differences, pros, and cons between indirect and direct leads.
  • How listing portal services like Zillow and Trulia generate leads.
  • How direct lead services function and provide exclusive leads.

This episode is a must-listen for any real estate professional who wants to get a better understanding of paid real estate lead generation.

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