Generic first contact email suitable for any new lead.
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Paid Lead First Email
Initial email to a third-party lead from Zillow, Trulia, etc.
Make sure you replace (PAID LEAD SOURCE) below!
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Contacting Cold Lead
Touching base with a lead after having no contact for a while.
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Asking For Meeting
Asking to meet and explain why you should be the lead's agent.
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Direct Lead to Website
Directing the lead to visit your website.
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Email Marketing Tips & Best Practices
Provide a single strong call to action (e.g., "Get a free market report!") that is related to your email's content.
Use spell check to catch spelling and grammar errors! These errors make you look unprofessional, and unprofessional agents tend to be unsuccessful agents.
Make sure all the content that is included or linked to in your emails is of interest to the contacts you're sending them to.
Keep the main message, call to action, and links "above the fold," or visible without scrolling down in the email.
Always be testing! Try out new subject line styles, calls to action, messaging, tone, and send dates and times to improve your email open and response rates.
Ensure your emails clearly communicate their main messages and calls to action, even to the recipients who quickly scan them.