Exclusive Seller Leads.
Real Homeowner Intel.
Right-Moment Outreach.

Get a predictable quantity of exclusive seller leads in your target market every month. Now paired with monthly HouseValues Equity Reports, an integrated engagement ecosystem, and real-time intent signals that tell you exactly when a homeowner is ready to talk!

Check Lead Availability

Inventory limited by ZIP. Check availability in yours now!

Exclusive Leads.
No Competition.

Every lead goes to a single agent. Unlike other companies, we’ll never share your leads with your competitors!

Consistent Quantity. Predictable Pipeline.

Receive leads, not clicks or impression share. Sign up for 20 leads/mo, get an average of 20 leads/mo.

Auto Engagement.
No Lead Goes Cold.

27 branded email & SMS touchpoints—listing alerts, monthly Equity Reports & more—ensure leads never go cold.

Monthly Equity Reports.
Signal-Driven Outreach.

All leads receive monthly agent-branded Equity Reports. Interactions are tracked, enabling right-moment outreach.

More Than Just Leads

HouseValues Has Homeowner Intel + Engagement

Automated Engagement Journey

A 27-step automated drip campaign engages each HouseValues lead on your behalf for the first 60 days after they come in—emails, SMS, listing alerts, and the monthly Equity Report. Aimed at starting the selling conversation, these touchpoints will keep you top-of-mind until they’re ready to connect.

Monthly Equity Report

Keep homeowners engaged until they’re ready to sell with personalized insights and interactive tools, while generating ongoing intent signals. From sharing updated home value and equity data and mortgage scenarios to prompting leads to inquire about refinance scenarios and value-boosting home improvement projects, these reports will position you as an expert and keep you top-of-mind.

Real Homeowner Intel

Email opens and clicks. Favorited listings and saved home searches. Equity Report activity, like changed parameters and questions asked. If there’s an interaction that provides insight into a HouseValues lead’s intent and interests, it’s tracked and visible to you. An informed agent is an effective agent!

All in Your CRM

HouseValues leads are delivered directly into your CRM, where every interaction—email opens and clicks, saved searches and favorited listings, Equity Report activity, and selling intent signals—is also tracked. This provides a complete, actionable view of homeowner behavior.

Your Edge in Every Conversation

HouseValues’s automated follow-up and ongoing lead engagement give you a big head start on winning every listing. By pairing consistent outreach with HouseValues’s real-time homeowner intel—especially selling intent signals—you can act quickly, prioritize the right leads, and maximize the ROI of your marketing budget.

Earn More With HouseValues

1 in 6

HouseValues leads transact*

$90K+

Average commission potential for 50 leads over 18 months‡

~8 months

Average time from lead to close*

These figures reflect aggregate performance across our customer base. Individual results vary based on local home prices and consistency of agent follow-up.
*From internal analysis of 509K+ HouseValues leads generated 2023-2025, resulting in 81K+ transactions as of March 2026.
‡Commission calc.: From NAR’s 2025 Member Profile, Q2-25 median U.S. home sale price ($411K) x average split (2.75%).

How HouseValues Works

Your New Listing Pipeline, Step by Step

We know seller leads. HouseValues launched in 1999 and has been a top choice for real estate lead generation since then. Here’s how we provide 130,000+ leads a year for thousands of successful customers:

Create your dream real estate agent website with our easy-to-use drag-and-drop builder.
  1. Choose Your Target Market: Schedule a consultation with a Market Leader expert and share your target ZIP codes. Highly desirable ZIP codes are often sold out!
  2. Experts Generate Leads for You: Digital advertising experts generate leads on your behalf, targeting potential sellers in your local market on search engines.
  3. Get Consistent, Exclusive Leads: Thanks to our lead quantity commitment, you’ll receive a consistent volume of exclusive leads each month—if you sign up for 20/month, you’ll receive an average of 20/month.
  4. Equity Reports Keep You Top-of-Mind: All leads receive personalized monthly Equity Reports featuring your branding. By sharing updated home value and equity data, mortgage scenarios, and refinance options, you’re positioned as an expert and stay top-of-mind.
  5. Smart Follow-up Nails First Impressions: Each new lead is added to a 27-step email & SMS drip campaign featuring listing alerts, personalized Equity Reports, and more. You’ll receive real-time notifications about every action, including signals showing selling intent.

Ready to Connect With
More Sellers?

The first step is checking the availability of HouseValues leads in your target areas. Connect with us today, before they sell out!

Check Lead Availability

FAQs

Blank Q Do Not Delete
Are HouseValues leads ready-to-list sellers?

HouseValues is just like every other seller lead product: Some leads are ready to list, but most aren’t. This is why HouseValues nurtures every new lead with 27 coordinated agent-branded touchpoints—emails, SMS, listing alerts, and monthly Equity Reports—and continues to send the Equity Reports every month after that drip campaign has finished. You learn detailed intent signals as homeowners interact with those messages—viewing Equity Reports, asking questions, exploring mortgage scenarios, etc. When they’re ready to sell, you’re not only the trusted, top-of-mind agent they turn to, but also have all the intel you need to speak to their specific interests and needs.

What’s the best way to convert HouseValues leads into listings?

By combining HouseValues’s ongoing automated lead engagement with your own consistent outreach. You’ll receive real-time activity alerts whenever a lead takes a meaningful action, but it’s up to you to monitor those signals and promptly follow up with relevant, personalized outreach informed by the homeowner intel that HouseValues surfaces. Automation starts the conversation—your timely, informed follow-up is what turns it into a listing.

Can I import HouseValues leads into a different real estate CRM?

Yes, HouseValues leads can be imported into another real estate CRM. However, you’ll maximize your ROI by managing your HouseValues leads within the Market Leader system, where its purpose-built marketing automation tools and engagement tracking were designed to help you convert them.

Are HouseValues seller leads exclusive?

Yes, each HouseValues lead is shared with a single agent. Other companies send leads to multiple agents at the same time, so you must race to contact leads first. This is inconvenient and stressful for agents and irritating for consumers.

Do HouseValues leads have phone numbers?

Many HouseValues leads include phone numbers. When they’re provided, they’re validated as real phone numbers before the lead is delivered. For leads without a phone number, ongoing campaigns—like engagement with their monthly interactive Equity Reports—gives you strong, timely reasons to reach out through other channels.

How long does it take to start receiving HouseValues leads?

On average, new HouseValues customers begin receiving leads within a week of signing up, but timing varies based on your target ZIPs. Our in-house team of digital advertising experts will begin targeting potential home sellers in your target ZIP code within a business day of you signing up, but it can take a week or more for the first lead to come in.