A Real Estate CRM? Yes, But More.
Much More.

We’re taking relationship management & lead nurture automation to new heights so you can build lasting connections with your entire database, turn more leads into clients, and grow your business with ease.

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Organize Your Data and Manage Your Day With an Intuitive Dashboard

Market Leader CRM on tablet and smartphone

Working your contacts has never been easier:

  • Respond quickly with automated email & SMS messages
  • Know when your contacts have been on your website and which properties they’ve viewed or saved
  • Send relevant listings at your desired frequency with automated listing alerts
  • Work your contacts using advanced filters and target the right people with groups
  • Leverage lead conversion action plans to stay on-track

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Streamline Your Business With Seamless Integration

Success coaching and training including the million dollar pipeline program

Website

Contact and housing search information flows from your site to the relationship management system.

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Marketing

Fully integrated with a complete marketing center to easily automate your marketing.

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MLS

Connect with your MLS(s) to send listings and include listing details in marketing pieces.

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Lead Sources

Integrates with 40+ lead sources including Zillow, Trulia, and Realtor.com.

What Agents Are Saying About Market Leader’s Real Estate CRM

“The Market Leader CRM has really streamlined my work and made me more productive. I highly recommend it! I love the call reminders—they’ve made staying organized so much easier, and I never miss a follow-up with a client now.”

Tina Helleberg | Las Vegas, NV

Market Leader Mobile CRM App

Alerts | Quick Lead Response | Text & Email | Reminders

Ready For a Productivity & Performance Upgrade?

Discover how using the most robust real estate CRM included with Market Leader Pro or Market Leader Teams can help you automate & accelerate relationship management success.

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FAQs

Answers to frequently asked questions about Market Leader’s real estate CRM.

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1. What is a real estate CRM?

A CRM (customer relationship management) system is software used to store contact information, track interactions, and manage ongoing relationships in one place. It records communication history, follow-up tasks, and important notes so information isn’t scattered across a mess of emails, spreadsheets, reminder apps, or in your memory alone.

A real estate CRM—like the one that’s a core part of Market Leader Professional—is built specifically for the way agents work. In addition to contact management, it tracks lead activity, supports long-term follow-up, and connects conversations to real estate–specific actions like inquiries, listings, and transactions.

2. How much does the Market Leader CRM cost?

The CRM is included with Market Leader Professional and can also be paired with a lead generation solution. Pricing varies based on the products and services you choose, allowing agents to build a package that fits their business goals and budget.

3. What makes Market Leader’s CRM different from other CRMs?

Market Leader’s CRM is designed specifically for real estate agents. It’s a single system for managing outreach, engagement, and ongoing relationships. We prefer to call it an engagement co-pilot, because instead of focusing only on contact storage, it gives agents everything they need to build lasting relationships while also reducing the amount of day-to-day work agents have to do.

Unlike general-purpose CRMs that primarily act as databases, Market Leader’s CRM is built around three core functions. It supports lead engagement by automating follow-up designed to help initiate conversations with new leads. It provides lead intelligence by tracking engagement and website behavior so agents know who to prioritize and when. And it serves as a relationship manager by automating ongoing marketing and communication across an agent’s entire database, helping them maintain long-term connections without constant manual effort.

This approach has guided Market Leader’s product development for decades. Helping agents improve lead-to-client conversion through smarter workflows, better follow-up, clearer prioritization, and consistent long-term engagement isn’t a new idea for Market Leader—it’s the foundation the platform has been built on.

4. What’s included with Market Leader’s CRM?

Market Leader’s CRM includes all the essential contact management tools plus a suite of lead engagement and marketing automation tools designed to help you close more deals. Here’s a quick overview:

  • Contact management system with reminders and daily to-dos.
  • Automated lead nurture via email & SMS drip campaigns.
  • Lead alerts & activity tracking of their email + website engagement.
  • Marketing library with 1,500+ customizable templates (email + print).
  • Integrations with MLS data, 40+ lead sources, and Google/Microsoft 365.
  • Mobile app, onboarding help, coaching, and support resources.