Your real estate website should make it easy for visitors to explore listings, learn about your business, and contact you. At a minimum, it should include IDX home search, clear calls to action, lead capture forms (e.g., forms for scheduling showings or requesting a CMA), neighborhood or market content, and pages that highlight your services and expertise.

The best real estate websites are fast, mobile-friendly, easy to update, and designed to turn visitors into leads—not just look good.

Real estate agent websites that go the extra mile also include things like useful resources (such as a “home buyer’s guide,” for example, or a “seller’s checklist”) and an SEO-friendly blog.

To get a real estate website with IDX, you choose a website provider that offers built-in IDX integration that supports listings from your local MLS. Once approved, the provider connects your website to the MLS so listings display and update automatically.

The most effective IDX websites—like the real estate agent websites Market Leader provides—do much more than show real estate listings. They combine fast, mobile-friendly home search with built-in lead capture, SEO-ready pages, and tools that help you follow up with visitors after they register—so your website supports home search and lead generation + conversion all in one place.

Choosing the best real estate website builder comes down to more than design. Look for a platform that includes IDX home search, captures leads effectively, loads quickly on mobile devices, and is structured to support SEO. It should also be easy to manage and update, without requiring constant technical help.

Beyond the website itself, consider how the platform supports your overall business goals and whether it will help you turn website visitors into clients. For example, Market Leader’s drag-and-drop website builder connects your leads’ website activity to follow-up tools, so agents can see how visitors are engaging and respond in a timely, relevant way.

The best real estate agent websites are built to support how agents actually work. They attract the right traffic, guide visitors naturally through home search or housing market content, and make it easy for people to raise their hand when they’re ready to engage. Instead of acting as static online brochures, they function as active lead-generation and follow-up tools.

High-performing real estate websites like Market Leader’s also connect visitor activity—such as saved searches, listing views, or form submissions—to systems that help agents respond quickly and stay organized. This combination of visibility, engagement, and follow-through is what separates top-performing agent websites from those that simply exist online without actually helping the agent get more business.

Market Leader websites include built-in IDX home search with MLS integration, customizable website templates, lead-capture tools, and more—all designed specifically for real estate agents. Agents can easily create and update pages on their own using a drag-and-drop, no-code website builder, with mobile-friendly and SEO-ready design built in.

What makes Market Leader websites different is how they connect to the larger Market Leader system. Website leads, listing views, and saved searches automatically sync to the Market Leader CRM, triggering listing alerts, automated follow-up, and long-term nurturing—so your website doesn’t just attract visitors, it actively supports lead conversion.