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A “Lead” By Any Name Is Still a “Lead”
A recent article by Michael Parker on RIS Media posed the question: “Is It Time to Retire the Word ‘Lead?’” The author made some interesting comments, concluding essentially: no, it’s not time yet, but you need to define the word correctly. Because Market Leader is a...6 Ways to Prepare for the Home Buyer Tax Credit Deadline
Most of us in real estate marked the April 30 deadline for the home buyer tax credit in red—and now that date is almost here with no sign yet of being extended. There’s no agreement as to whether the end of the credit will or won’t cause a backslide in the market....If you’re not customer-centric, you’re out of business
It seems brokers these days have been debating how to focus their business. I’ve heard three options debated – being agent-centric, broker-centric or customer-centric. It’s one thing if a broker decides they want to prioritize the brokerage over the agents that...Building a Collaborative (and Well-Oiled) Team
We’ve all worked with and on teams that just don’t click, and the results reflect it. But sometimes, we find ourselves on a team that just works – that works well together, gets things done, and exceeds their goals. In any company getting a team to work together...Six Tips for Conducting Effective Team Meetings
If you’re like me, there’s simply too much to get done each day to spend time in unproductive meetings. Yet, despite the fact that most of us feel this way, we still subject ourselves to them week after week. If you’re leading a real estate team at your brokerage or...
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