[EPISODE #1] SEO 101: How Search Engines Work & How to Make Them Happy

Andy Fulton, Market Leader marketing managerIn the inaugural episode of Real Estate Stream, Market Leader marketing manager Andy Fulton discusses search engine optimization (SEO) basics. Topics discussed include:

  • Introduction to SEO: What the ultimate goal of SEO is, and why people care so much about it.
  • Why SEO is important for real estate professionals.
  • How search engines work – from their fundamental purpose to how web pages are ranked in search engine results pages.

This episode is a must-listen for any real estate professional who knows little to nothing about SEO but would like an introduction and wants to learn how to drive more traffic from search engines to their website.


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