Real Estate Guides

Business Planning Guides

2018 Business Plan Guide

Easy-to-use worksheets and calculators that will help you work through your annual planning and hit your commission goal next year.

  • Transaction and lead goal worksheets
  • A marketing planning guide and samples
  • Tools to help track your progress
  • Tax deduction worksheets
  • And more!

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2018 Marketing Plan Guide

Use this free real estate marketing plan to identify the marketing channels, tools, and strategies that will allow you to achieve your 2018 goals.

  • Goal, strategy, and tactic worksheets
  • Digital marketing toolkit and cheat sheet
  • Audit of your current marketing channels
  • 2018 marketing musts, from video to analytics
  • And more!

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Grow Your Business in 2018

Want to expand your business next year, but aren’t sure where to start? Download this guide to learn powerful business-building strategies and techniques used by top-performing agents, including:

  • Finding seller leads in your buyer clients
  • Leveraging social proof to attract more clients
  • Maximizing the ROI on your leads by improving response times
  • And more!

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Scripts and Templates

40 Text Message Templates

While phone calls are typically preferable for communicating with prospects, there are situations where texting them is necessary. Use these 40 real estate text message templates to help you follow up with and convert more of your buyer and seller leads.

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30 Real Estate Email Scripts

Use these 30 customizable email scripts to engage with your buyer and seller leads. They were created by a team of professional real estate trainers and email marketing experts and are designer to help you get more clients.

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Holiday Season Email Scripts

Get customized winter and holiday season-themed email scripts for converting your leads into new clients. They can be used in a wide range of situations, from contacting cold leads to making first contact with new leads.

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Lead Generation and Conversion Guides

Guide to Lead Generation

Learn how to get more leads, tap into lucrative new lead channels, and improve your lead conversion rate.

  • Proven ways to generate more referral leads
  • Search engine and social media lead generation
  • Lead nurturing techniques
  • Dangerous lead generation myths
  • And more!

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Guide to Lead Follow-Up

Generating new leads for your real estate business is only half the battle. It’s equally important to properly follow up with your leads and nurture them until they’re ready to become your clients.

Download this guide to get tips on how to follow up without scaring leads way, effectively nurture leads with email marketing, how to keep leads coming back to your website, and more!

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Guide to Home Sellers

Learn how to improve your ability to generate seller leads, turn them into clients, and sell their homes. This 28 page guide will teach you how to…

  • Generate more seller leads
  • Turn listings into sold homes
  • Impress during listing presentations
  • Make your seller clients happy
  • And more!

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Guide to Social Media

Social media is an integral part of everyday life for many people, so it can be an especially valuable method for lead generation and client engagement. But without a plan, it’s easy to fall into inefficient or even business-killing social media practices without even realizing it.

Whether you’re just getting started with social media, or use it on a regular basis, download this guide to learn success strategies that will help you grow your business.

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Oldies but Goodies

In real estate, “old” never means “bad.” As many highly-experienced and successful agents will tell you, old-school lead generation techniques can offer agents inexpensive and lucrative ways to get new clients. Download this guide to learn tried-and-true methods for getting more buyer and seller leads.

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Email Marketing & Automation

Email marketing and automation tools save time and bring in more new and repeat clients. Across the country, they help the most successful agents in the business dominate their local markets – and they can help you, too.

Get this free guide to learn about email marketing and automation best practices and tools, from lead segmentation to drip campaigns to crafting compelling calls to action. It will help you greatly improve your lead nurturing and get more new and repeat clients.

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Winter Warm Up Guide

It can be tough for agents to keep their businesses hot during the winter. Download this guide to learn proven methods for finding new buyer and seller clients during the off-season, plus tips on how to get them transaction-ready.

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Commission Cloning Handbook

From prompting current clients to provide quality referrals to engaging with past clients until they’re ready to transact again, yesterday’s buyers and sellers can be turned into big commission checks tomorrow.

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Fall Lead Generation Guide

From season-specific referral lead sources to novel networking event ideas, this guide will teach you lead generation strategies that veteran agents use to stay on track to hit their commission income goals during the autumn months.

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How-To Guides

Guide to Facebook Ads

This guide was created by marketing experts to help any agent – even newcomers to social media advertising – use Facebook ads to get more clients. It contains everything you need to make Facebook ads, including:

  • 10 Facebook ad templates
  • 24 professionally-designed images
  • Step-by-step instructions
  • Tips for crafting effective target audiences

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SEO Ranking Factors: How to Rank Higher in Google

Download this guide to learn how to move your website to the top of Google search results and drive more visitors to your business for free. This is important because the more traffic your website receives, the more leads it generates for you!

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10 Smart Summer Open House Marketing Ideas

It’s tough to plan successful open houses during the summer when the market is flooded with other listings and buyers are distracted by vacations and fun warm-weather activities. Get this guide to learn tactics for generating substantial interest and walk-in traffic for summer open houses.

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Facebook Lead Ads Guide

Facebook Lead Ads consistently help agents quickly generate new leads at a low cost per lead. This guide contains detailed, step-by-step instructions on how to create, track, and optimize successful Facebook Lead Ad campaigns.

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