Behind every great agent 
is a great system

Behind every great agent
is a great system

A franchise's success relies on its agents. And agents gravitate to organizations that provide the right tools for success. Your ability to recruit and retain the best agents is your highest priority, followed by the support you offer to your agents—ways to market themselves and your franchise, generate leads, and convert those leads into sales.

Market Leader offers Smart Lead Technology—one comprehensive system to help generate, manage, and convert more leads. It’s a seamless solution designed to fit your unique needs. Read how we helped Keller Williams Realty to launch the real estate industry's first enterprise-wide technology platform in early 2011.

Grow and manage your business

  • Lead-generating website

    Your agents need leads, and we help you generate them. Your agents will have everything they need to convert more visitors into registered leads, including an IDX-enabled MLS lead capture website with powerful consumer search tools. Learn more about our consumer-facing websites

  • Contact management

    Smart Lead Technology allows your agents to consolidate all leads into one location from multiple sources for easy follow up and engagement. And with mobile access to their Market Leader system, your agents can be productive while on the move—responding to new leads, organizing contacts, adding them to marketing campaigns, and more. Learn about contact management

  • Marketing Center

    Power your brand with professionally-designed marketing pieces in your robust Marketing Center. Conveniently located within your Market Leader system, you and your agents have instant access to flyer, postcard and other design templates, as well as multi-step campaigns that are optimized for email or print use. High-resolution MLS images get buyer and seller attention, and campaign metrics give you insight into what’s resonating with contacts.  Learn more about the Marketing Center.

  • Transaction management

    Increase productivity with our seamless integration to a transaction management tool. Gain increased visibility to all transactions and critical business metrics, and improves agents' time management.

  • Broker-level tools

    Leverage our lead distribution and lead management tools to ensure no lead goes unanswered and to maximize lead conversion over time. Plus, use our comprehensive dashboard to see agent performance, provide coaching opportunities, and improve ROI on your business activities.

  • Enterprise-level reporting

    You need information to efficiently and effectively grow your business. The Enterprise Dashboard helps your regional and corporate teams measure and analyze data, and ultimately increase productivity and profits in every direction.