Contact management tools help you convert leads into clients

Contact management
tools help you convert
leads into clients

Market Leader systems contain robust contact management tools that help real estate agents and brokers stay on top of their business. You can easily separate buyers from browsers, track business performance, and cultivate relationships to build an active pipeline and close more sales. And the power of Market Leader's solution seamlessly extends to your smartphone, keeping you productive, and in touch with leads and contacts while on the go.

Stay connected with relevant communications

Knowing a lead's every move, interest, and preferences about their home search is integral to developing customized and relevant messages for them. Market Leader Professional and Market Leader Business Suite both contain the tools that glean and maximize this information to your benefit—making for poignant communications that consumers appreciate and will remember. If you are an individual agent contact us at 888-810-7080. Managing brokers or if you manage a team contact us at 877-732-0698.

Ongoing Customer Communications

  • Property blasts: Quickly email an announcement about a new listing to all contacts that have been searching for a similar home
  • Listing alerts: Automatically send new MLS listings to each prospect based on unique criteria that they (or you) choose
  • Market Insider eNewsletter: Provide consumers with relevant neighborhood data that matches the search they conducted on your site
  • Marketing Center: Power your brand with design templates and pre-built email campaigns for print and email marketing to your sphere

Separate buyers from browsers with insight into contact behavior

  • Recent activity: Monitor client visits and immediately know when an inactive client returns to your site
  • Detailed contact preferences: See exactly which homes your prospects have visited, revisited, and saved
  • Site activity: Measure your ROI on advertising and other lead generation activities
  • Performance management: Compare your performance to nationwide metrics
  • Mobile CRM: Access client records, scheduled tasks, and respond to website email using your smart phone


Contact management is what will get you remembered when a prospect decides that it’s time to purchase. Learn more about our contact management features below.