DIRECTOR, SEARCH/INTERNET MARKETING 

Are you looking to be part of a company that is a proven leader in its industry?  Do you want to work with the best and brightest where your creativity and ideas are valued?  Do you want to feel supported and to know you will be set up for success? Come join our team where you will work with an amazing group of people that have fun building, selling and supporting world class products.

Founded 10 years ago, Market Leader is an award-winning company that provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business.  We’ve been recognized as one of the fastest growing companies in North America, and even identified as one of the best places to work in Washington State.

The Director, Search/Internet Marketing is responsible for leading overall strategy and execution of Market Leader's consumer traffic acquisition efforts.  This includes directing all PPC and SEO activities for Market Leader, with the long-term goal of transitioning the balance of consumer traffic acquisition from a paid to non-paid emphasis.  In addition, this position will be responsible for enhancing and optimizing the consumer experience on all Market Leader real estate sites to generate higher click-thru and conversion rates.  It is expected that the Director, Search/Internet Marketing will assume a portion of current PPC efforts, while overseeing the priorities and performance of the ad team members reporting to this position.  Overall individual and team success will be measured by monthly/quarterly traffic fulfillment, gross margin performance, audience mix (paid vs. non-paid), and expense control.

Success Drivers:

• Lead, coach and develop the Advertising & Network Development team to ensure monthly/quarterly objectives are met/exceeded

• Design, develop and deploy process improvements to optimize and scale paid search services, especially by leveraging technology-based solutions

• Manage multi-million dollar advertising budget, various PPC channel partners and online video and cable TV placements.

• Migrate consumer traffic acquisition from paid to non-paid emphasis while improving key success metrics for customers and the business

• Extend existing sites and identify new services to build larger organic audience

• Lead tracking and analysis of group performance via regular reporting

Qualifications:

• 7+ years experience with online marketing/advertising focused on PPC and SEO

• 5+ years experience leading an in-house or outsourced SEM team

• Search marketing experience within the Real Estate sector preferred

• Experience working with bid management software solutions preferred

• Strong negotiating and relationship building skills

• Experienced in cost-basis/ROI analysis with affinity for data-driven decision-making

• Demonstrated strategic thinking with bias for execution

• Proven track record of cross functional success

• Must have strong verbal and written communication

• BA or BS required (or equivalent experience on a year for year basis)

• Proficiency in Microsoft Office, with experience using Excel required

We offer an exciting and challenging opportunity where hard work, integrity, innovation, and professionalism are rewarded. Excellent compensation package with competitive salary and benefits.

Market Leader, Inc. is an Equal Opportunity Employer.  www.marketleader.com

To apply, please send your resume to careers@marketleader.com

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