by Market Leader Team | Feb 18, 2023 | Marketing, Training & Education
Believe it or not, helping your clients come up with curb appeal ideas is actually a very important part of your role. The size of your commission income could be at stake. What Is Curb Appeal in Real Estate? “Curb appeal” refers to the aesthetic...
by Market Leader Team | Jan 28, 2023 | Business Management, Training & Education
When it comes to real estate tax deductions, ignorance is not bliss. It can be costly. The little bit of work that’s required to look up the deductions you qualify for is almost nothing compared to the significant payoff it can yield. The cost-benefit analysis here is...
by Market Leader Team | Jan 15, 2023 | Business Management, Training & Education
The quality of smartphone cameras continues to improve year after year. And virtually every agent carries one around in their back pocket. So the question of whether you can take “good” listing photos is no longer relevant. Of course you can. And you can do it on your...
by Market Leader Team | Nov 21, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion, Training & Education
After learning some best practices, your new perspective on cold calling may surprise you. It gets a bad rap. But if you know what you’re doing, it’s less intimidating and more productive. Regardless of what you’ve heard or imagined, real estate cold calling can still...
by Market Leader Team | Nov 4, 2022 | Lead Generation & Nurturing, Marketing, Training & Education
The first thing to understand about real estate networking (as opposed to networking in any other sense) is that its primary purpose is to generate leads so you can grow your business. It’s not that schmoozing, meeting new people, making new connections, or exchanging...
by Market Leader Team | Oct 31, 2022 | Lead Generation & Nurturing, Marketing, Real Estate Discussion, Training & Education
Pictures can say a thousand words, but they can’t say everything. At some point, the power of language has to take over. The best real estate listing description examples you can find will all have one thing in common: they’ll all have compelling marketing copy that...