5 Tips for Successful Open Houses

Whether you swear by open houses or consider them a waste of time, if you’re going to hold one, it only makes sense that your goal is to be successful. However, agent opinions on what makes for a successful open house differ widely. Certain elements of open houses,...

3 Listing Video Mistakes You Can Easily Avoid

Judging by what is posted online, videos are arguably one of the most challenging marketing tools for real estate agents. While many agents hire professionals, others think that a montage of MLS photos of a house, set to tinkling piano music, does the trick....

Earth Day Eco-Friendly Tips for Your Clients

If you live in an area with a high concentration of electric vehicles, you may want to advise your clients to green up their houses before putting them on the market. Trust us, you’ll all make more money and the house will sell faster. In fact, it will sell for at...

The Ultimate List of Homebuyer Tips

The Internet is awash with short and incomplete lists of tips for homebuyers. For the many Americans unfamiliar with the home-buying process, trying to determine which tips to focus on could be confusing. Upon reading these lists, aspiring homebuyers must ask...

Top 5 Ways to Fail at Email Marketing

It’s probably safe to say that nobody sets out to fail. The old saying goes that “failing to plan is planning to fail,” but that’s an inadvertent blunder. If you’re looking, however, for ways to be an utter failure with your email marketing campaign, read on for the...