by Market Leader Team | Dec 10, 2023 | Branding, Lead Generation & Nurturing, Market Leader Tweets, Real Estate Discussion
Snail-mailing real estate prospecting letters is still an effective lead generation strategy. Why? Because it leverages the power of person-to-person communication. And with that comes trust, which is the key ingredient you need to turn leads into clients. Now that...
by Market Leader Team | Dec 6, 2023 | Lead Generation & Nurturing, Marketing, Real Estate Discussion
Hosting an open house is one of the best ways to… waste your time. But it can also be a highly effective way to capture leads. What’s the number one way to ensure it’ll be the latter? Use an effective open house sign-in sheet. If you want to know more about how to do...
by Market Leader Team | Nov 28, 2023 | Lead Generation & Nurturing, Marketing, Training & Education
As the market shifts, so should your lead generation strategies. What does that mean for the dry times? Among other things, it means you need to know how to find motivated sellers. What Are “Motivated Sellers”? Motivated sellers are homeowners who are ready and...
by Market Leader Team | Nov 21, 2023 | Business Management, Lead Generation & Nurturing, Marketing
Top-performing real estate agents may be lucky. But as the saying goes, “luck is what happens when preparedness meets opportunity.” So if you want to take your business to the next level, you may want to consider… 1) increasing the number of opportunities you get,...
by Market Leader Team | Nov 16, 2023 | Branding, Business Management, Guides, Lead Generation & Nurturing, Marketing, Training & Education
There are two ways to approach this. You could create a real estate business plan to avoid failure. Many agents go that route and find some level of success. There’s nothing wrong with that. But there’s another way. You could create a business plan, not just because...
by Market Leader Team | Nov 8, 2023 | Lead Generation & Nurturing, Marketing, Training & Education
Pursuing REO listings can be a waste of time, or it can be a lucrative way to expand your portfolio and grow your business. This article covers the basics so you’ll know how to get REO listings the right way. What Are REO Listings? REO (“Real Estate Owned”) listings...