With ONLY SIX WEEKS LEFT in 2010, just about everyone has started thinking about what’s ahead for next year in real estate. While no one here at Market Leader has a crystal ball, it’s fairly certain that the market will continue to change and shift in 2011.

Savvy agents know they need to start planning…
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We all have heard that speedy follow-up is essential when a prospective buyer or seller contacts you. This makes sense. When you make a request, you want to feel confident your business will be handled promptly and professionally. What continues to be surprising is how few agents actually do it—especially for online prospects. 

Let’s look…
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When it comes to generating website visitors and leads from your website without placing paid search ads, your website address, or “domain,” is an essential part of your success.

First, a quick definition of domain. We’re talking about what people type in to their browser to see your site, i.e.,“JohnSmithRealtor.com” or “Reno-Sparks-Condos.com.” Read More

Do you capture interest from prospective customers on your website?  Some real estate professionals believe registration limits your ability to truly engage with prospects.  I believe the opposite –registration is critical to a successful real estate website.  It gets you engaged with good prospects, rather than simply attracting browsers you lose once they leave your…
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With longer listing periods, there’s more pressure to appease seller’s with ad buys that we know in most instances won’t amount to anything. Since this isn’t without cost in a time when we’re all watching our marketing spend, here’s some tips on how to appease your seller without wasting money on ads that haven’t proven…
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A business needs a focus—and that’s especially true in today’s highly competitive real estate market.  This Business Plan provides you with information and worksheets that make it easy for you to create an overarching strategy for your success this year. In this way you can ensure that you have the focus you need to achieve…
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Quiz: 7 Characteristics of Top-Producing Real Estate Agents

Successful real estate agents share some common characteristics that drive them to consistently achieve and surpass their goals. Do you have what it takes to be a top-producing real estate agent? Take this quiz to find out. When you’re answering these questions, be honest— it’s for your…
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Achieving your goals requires regular check in and modification of plans and strategies. Use the following feedback template and questions to assess your performance each quarter, and adjust your goals accordingly.

Post-Transaction Client Feedback Email Template

Subject:       A Few Questions—and Thank You!

Dear {Prospect First Name},

Thank you for trusting me with…
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For your convenience use this Summary Sheet to fill in all the important goals and metrics of your business plan. This sheet may serve as a quick reference throughout the year as your track your success and achieve your goals.

Income Goal for 2008                                                 ___________________

Dollars Per Transaction to You                                ___________________

Number of Transactions Needed                            …
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Use this sample worksheet to calculate the number of transactions you’ll need

Step1:

Determine your average commission per transaction

Average price range ____

X ____ % commission

=  ___ total gross commission

Divide by 2 (for sale side or listing side)

+ ___

Multiply by your commission split ____

=…
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