We all have heard that speedy follow-up is essential when a prospective buyer or seller contacts you. This makes sense. When you make a request, you want to feel confident your business will be handled promptly and professionally. What continues to be surprising is how few agents actually do it—especially for online prospects. 

Let’s look…
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When it comes to generating website visitors and leads from your website without placing paid search ads, your website address, or “domain,” is an essential part of your success.

First, a quick definition of domain. We’re talking about what people type in to their browser to see your site, i.e.,“JohnSmithRealtor.com” or “Reno-Sparks-Condos.com.” Read More

This may seem basic, but it’s far more than just ensuring that your Web address is on your business card. Because everybody has a Web address on their business card now. Too often, however, it blends in with the other contact information on the card. It doesn’t give people a reason to visit.

What if…
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Even the most basic email services offer a “signature” tool, which basically auto-populates the bottom of your email with whatever you like.

Surprisingly few people use this service, but it’s an excellent way not only to give email recipients more information about how to contact you, but also tell them something about your business.

Setting…
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It’s often the very simple things that have the biggest impact. And over the years, one of the biggest traffic drivers I’ve seen is email address.

Why? When people get an email from you, or anyone in your business, they will assume you also are available at the Web site attached to it. For example,…
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You have 20 things to do at once. Customers are calling. They have questions about your new listing. They want to go visit 10 houses they found on the Internet last night.

You’re rarely in your office, and infrequently checking your email. That doesn’t mean response time with customers isn’t exceedingly important. Responding to your…
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Change is one thing you can count on in the real estate business. And as many top agents know, success depends upon adapting your advertising approach to meet the ever-changing needs of your consumers. Nevertheless, several key misconceptions about real estate advertising are preventing many agents from using Internet advertising to take their business to…
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Achieving your goals requires regular check in and modification of plans and strategies. Use the following feedback template and questions to assess your performance each quarter, and adjust your goals accordingly.

Post-Transaction Client Feedback Email Template

Subject:       A Few Questions—and Thank You!

Dear {Prospect First Name},

Thank you for trusting me with…
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