Guest Post By: Tom Kelly

Salespersons seem to be more analytical and reflective in the fourth quarter of the year. They look at performance sheets, seek tools to make them better, them make New Year’s Resolutions. (Why do you think the Realtors hold their annual convention in November?)

Some of them got a head start…
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Someone asked me today what was the best customer service advice I have. Customer service is everything these days—it can make or break your business. We all know the Big Mantras: going the extra mile, adding a personal touch… those are so important—and so well understood—that I won’t repeat them.  So my answer is this:…
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Looking for effective ways to attract prospective buyers to your listings? The concept of syndicating your listings has been around for quite some time— Not surprisingly, the more places your listings appear, the more attention your listings get—but how effective is it really?

When your listings are…
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We all have heard that speedy follow-up is essential when a prospective buyer or seller contacts you. This makes sense. When you make a request, you want to feel confident your business will be handled promptly and professionally. What continues to be surprising is how few agents actually do it—especially for online prospects. 

Let’s look…
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Do you capture interest from prospective customers on your website?  Some real estate professionals believe registration limits your ability to truly engage with prospects.  I believe the opposite –registration is critical to a successful real estate website.  It gets you engaged with good prospects, rather than simply attracting browsers you lose once they leave your…
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As the market slowly improves, most agents are expecting a buyer’s market for some time. In times like these, it’s easy to forget listings—who wants them if they’re going to sit around longer, right? But listings still matter and—as you know—they can help you in a number of ways:

Build your brand. You’ve got that…
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You probably already know that social media is a cost-effective way to drive traffic to your website and receive more prospects to grow your sphere of influence. The following are a few techniques to quickly grow your Twitter followers:

1. Provide a bio. Your Twitter bio is the first and often only place users

…
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It’s the beginning of February.  Are you still following your 2010 business plan?  Do you have a 2010 business plan?

If not, it’s definitely not too late to make one.  Our businesses are only as good as our execution, but successful execution comes from a solid foundation.  Before we start doing things,…
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For your convenience use this Summary Sheet to fill in all the important goals and metrics of your business plan. This sheet may serve as a quick reference throughout the year as your track your success and achieve your goals.

Income Goal for 2008                                                 ___________________

Dollars Per Transaction to You                                ___________________

Number of Transactions Needed                            …
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