by Shannon O'Brien | Apr 12, 2016 | Lead Generation & Nurturing
Whether you’re new to the real estate business or you’ve been around for a while, lead generation can eat up a good portion of your workday. It’s a necessary evil, however, and real estate professionals are always on the lookout for new or easier ways to find...
by Shannon O'Brien | Feb 4, 2015 | Real Estate Discussion
There’s an exercise instructor in St. Paul, Minn., who just celebrated the big one. One hundred years. Yup, 100 years old and she still teaches exercise techniques to fellow residents at her senior apartment complex. She began teaching 15 years ago – at the age of 85....
by Shannon O'Brien | Jan 14, 2015 | Business Management
I know what some of you may be thinking. “Who doesn’t know how to retain clients? It’s not rocket science. It’s common sense and there’s really only one way to do it – keep in touch with them.” However, think about how many agents don’t have a referral base. Maybe...
by Shannon O'Brien | Dec 31, 2014 | Real Estate Discussion
There’s an old and odious real estate saying that “Buyers are liars.” It’s odious because it’s not completely true and it’s repulsive because lying – or withholding the entire truth – isn’t endemic to real estate consumers. We all have the capacity to lie when we’re...
by Shannon O'Brien | Dec 10, 2014 | Real Estate Discussion
Have you ever watched the real estate TV show about first-time homebuyers? At the beginning of each show, an agent takes the buyers to a chosen neighborhood, and as they walk the streets, asks them to guess the price of each home for sale. Yup, you guessed it: Most of...