by Shannon O'Brien | Sep 10, 2018 | Business Management, Lead Generation & Nurturing
Trophy hunting is not an effective real estate lead-generation strategy I have a friend who owns a retail store. She spends a ton of money on advertising to get people in the door of her shop. What if I told you that every time someone walked through that door, she...
by Shannon O'Brien | Aug 12, 2018 | Branding, Real Estate Discussion
Real estate agents: Win the hearts of your community – and clients. It’s not easy to stand out among the crowd of other agents, which is why so many agents choose to go the overtly-self-promotional route. This, by the way, does nothing to endear anyone to them....
by Shannon O'Brien | Nov 6, 2017 | Real Estate Discussion
“Hottest.” It’s a vague term, isn’t it? When describing real estate markets does it mean those with the highest prices? Quickest sales period? Most closed sales? Judging by what we find on the internet, it can mean any of these. So, we’ve decided to stick with the...
by Shannon O'Brien | Nov 1, 2017 | Branding, Real Estate Trends, Social Media
Make 2018 the Year You Leverage Social Proof You have tons of experience. You offer stellar customer service. You’ve developed a killer website. Even your branding is cool. Guess what? It’s not enough. Not in 2018. Like this year’s, next year’s clients want proof...
by Shannon O'Brien | Sep 19, 2017 | Marketing, Real Estate Trends
This is the first article in a new series highlighting 2018 real estate trends. Judging by the scarcity of 2018 housing market forecasts, it’s safe to say that many feel it’s a bit early to be thinking about next year. We beg to differ. You’re just a few months away...