Creating Actionable Social Media Strategies

The list of social media networking sites, including Twitter, Facebook, Linkedin, Active Rain, and YouTube, could make your head spin. If the thought of starting and maintaining an actionable social media strategy seems overwhelming, it’s time to come up with a game...

Social Media Campaigns – Don’t Lose Focus

The easiest way to lose focus is to start off with a vague idea of what social media can do for your real estate business. Sure, every other agent and broker has a Facebook page, Twitter account or blog, but you shouldn’t promote your brand through social media just...

Real Estate Newsletter Marketing Tips

If you are writing a weekly or monthly real estate newsletter because your competition has one, then you’re doing it for the wrong reasons. Newsletters should support your overall marketing campaign. If you don’t have a clear strategy, you’re wasting money and effort...