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Google Adwords 101: A Primer for Real Estate Agents
Ever wonder how Google makes so much money when it doesn’t seem to charge it’s users for anything? The answer is Google Adwords. Advertising made Google over $43 billion in 2012. That is over $100 million in search advertising and 237.9 million Google ad clicks each...Does Your Website Capture Leads or Let Them Get Away?
Don’t let this happen to you. An agent decides to get involved with online lead generation. He creates online advertisements with Facebook, Craigslist, and Google Adwords in an attempt to direct traffic to his site. However, after spending much time and money on these...Are Bing Ads Worthwhile for Real Estate Agents?
According to recent data from the National Association of Realtors®, 90 percent of homebuyers start their search online. It is thus vital for agents to have an online presence if they want to catch homebuyers when they first start searching! Online advertising is a...Organic Traffic Isn’t Free: Beginner SEO Tips for Agents
Organic – it’s not just what’s for dinner. Like organic food, however, organic traffic to your website is obtained naturally – without paying for it or having it referred from a directory or another site. In fact, organic traffic is sent to your site because the...
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