Who visited your real estate website, where did they come from, what content are they looking at—and most importantly—how can you make that information work for you? It’s not enough to be found on search engines. You need to know what will make people stay on your website and keep coming back. Web analytics is a key factor when determining whether your real estate website content is successfully bringing in traffic and leads.

What is “Web analytics”?

It may sound like a term that only applies to “techies,” but it’s also important for any motivated real estate professional. Web analytics simply refers to data collected from your website that measures your traffic and helps you understand what visitors are doing when they get there. With a Web analytics tool, you’ll be able to eliminate the guesswork on what’s grabbing their attention—or making them leave. < br>

Learn more about your real estate website

Information that you collect from Web analytics can quickly become overwhelming. However, some Web analytics tools have been designed to help you organize website data for quick and easy viewing. Once you have that knowledge at your fingertips, you can take steps to strengthen your real estate marketing, your website content, and ultimately your business.

Get tips on real estate website content.

Track your visitors

A Web analytics tool will show you how many leads you’re generating from your website, the number of new visitors, who is returning to your website, and much more. Knowing these details can help you determine if the content on your website is valuable to potential home buyers and sellers. You can also find out the number of times a specific page was viewed and learn which pages are the most popular, as well as the “exit pages” your visitors left your website from.

Discover the source of your Web traffic

Website analytics reveals whether your visitors are coming from Craigslist ads, social media sites, or blogs. Plus, you can check out key words that your visitors used in Google and other search engines to find your website, along with links that led them to you. Key words and phrases help you see what people are really looking for when they visit.

Watch a webinar to help improve the Google rankings of your real estate website.

Optimize your website for maximum visits

Once you’ve collected the data about your website, it’s time to develop strategies for attracting more leads.

For instance, you’ll be able to tell which of your Craigslist ads are the most successful, and then imitate them in your future posts. Leverage the websites and blogs that are driving the most traffic your way—try submitting more blog articles and networking with the website owners. Integrate top keywords into your Market Leader website as well as your blogs and social media sites. And make sure your links take people to the most popular pages on your real estate website.

Remember, improving your website with Web analytics is an ongoing process. But with the right tools, you’ll have the advantage over your competitors.

Market Leader can help

We now offer real estate agents a new website analytics tool—powered by VisiStat to provide quick and easy access to crucial data about your real estate website. Learn how you can use Market Leader’s Web analytics tool to generate real estate leads and win real estate listings.

Stay ahead of your real estate business by connecting with Market Leader!