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A “Lead” By Any Name Is Still a “Lead”

by Market Leader Team | Apr 28, 2010 | Lead Generation & Nurturing, Training & Education

A recent article by Michael Parker on RIS Media posed the question: “Is It Time to Retire the Word ‘Lead?’” The author made some interesting comments, concluding essentially: no, it’s not time yet, but you need to define the word correctly. Because Market Leader is a...

6 Ways to Prepare for the Home Buyer Tax Credit Deadline

by Market Leader Social Media | Apr 22, 2010 | Training & Education

Most of us in real estate marked the April 30 deadline for the home buyer tax credit in red—and now that date is almost here with no sign yet of being extended. There’s no agreement as to whether the end of the credit will or won’t cause a backslide in the market....

If you’re not customer-centric, you’re out of business

by Market Leader Social Media | Apr 5, 2010 | Training & Education

It seems brokers these days have been debating how to focus their business.  I’ve heard three options debated – being agent-centric, broker-centric or customer-centric. It’s one thing if a broker decides they want to prioritize the brokerage over the agents that...

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