About Market Leader

To thrive in the ever-changing real estate market, you need the tools to effectively generate, manage, and close more transactions than your competitors—while appealing to today’s consumers. Market Leader's complete lead-to-close solution is your platform for success!


Market Leader is an industry leader, providing innovative online technology and marketing solutions for real estate professionals across the United States and Canada. Since 1999, we’ve helped real estate professionals succeed and grow, and today serve more than 135,000 agents, brokerages, and franchises with products designed to take their businesses further.
 

In August 2013, Trulia, the leading real estate marketplace for consumers and real estate professionals, completed the acquisition of Market Leader.

One integrated platform


As a pioneer in online lead generation and marketing, our goal is to provide an easy-to-use, integrated operating system that includes everything you need:  a powerful website, lead generation tools, contact management, and a robust marketing center. We offer these solutions in one place, with no need to copy and paste, log in more than once, or retype information. You’ll have the systems and training to easily generate a steady stream of prospects and convert those leads into loyal clients.

Access to consumers

While our lead-to-close solutions help you generate leads on your own, most agents require additional lead sources to surpass their transaction goals each month. Whether you purchase a guaranteed number of exclusive leads from our marketplace sites such as HouseValues.com, request our online advertising team to find leads for you, or advertise on Trulia.com, you’re sure to gain the competitive edge with exposure and a consistently-robust lead pipeline.

Value through innovation

We continually explore new and better ways to help our customers, using their suggestions and feedback so we can create great new innovations for the millions of consumers and hundreds of thousands of real estate professionals who count on us every day. This constant innovation provides value: value found in the industry’s first-ever end-to-end offering that includes advertising, leads, tools, and education to help you build and manage your business.

An emphasis on education

At Market Leader, we are true believers in education. We not only help real estate professionals leverage the tools we provide in our solutions, and also provide strategies and step-by-step instructions for building successful real estate businesses for years to come.

Market Leader, Inc. is a wholly-owned subsidiary of Trulia, Inc., and is traded on the New York Stock Exchange under the ticker TRLA.